Described as a new gen style icon, 25-year old South Londoner Snoochie Shy is a TV and radio broadcaster, model, brand ambassador and well-respected DJ.
The last 12 months have seen Shy’s star ascending – she has secured a regular slot on BBC Radio 1Xtra and become the co-host of the rebooted iconic music show YO! MTV Raps. In June it was announced Shy will present a specialist music show on Mondays from 1-3am from January 2019.
Shy has also been travelling the globe to DJ for clients including Adidas, Topshop, River Island, G Star and had her own headline show in Hong Kong. Prior to 1Xtra, her interviews with artists like AJ Tracey, Stefflon Don, Rich The Kid, Kurupt FM and Big Shaq racked up millions of views on YouTube.
With her striking, instantly recognisable look, Shy has modelled for Nike, Reebok, Ugg, Adidas, Tommy Hilfiger, Warehouse, Vans, Dr Martens and Missguided in the past, and is the current brand ambassador and face of Reebok. She has also hosted an audio-guided run for Nike’s Nike+ Run Club app alongside Great Britain’s fastest woman Dina Asher Smith.
She has also live-hosted events for the MOBO Awards red carpet, Afropunk Festival, Red Bull, Nike Air Max Day, and MTV’s live broadcast from this year’s Wireless Festival. With her presence on both radio and TV growing every week, 2018 will see Shy reach the next level as one of the UK’s most individual and iconic personalities.
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MTV presenter Snoochie Shy makes an introduction to the talented team at MTV and takes us behind the scenes of YO! MTV Raps. The panellists will discuss the influence the show has had on popular culture up to the current day, in addition to how MTV champions key artists in the UK scene through its YO! brand as well as MTV Push. The panel will give the audience a glimpse into the inner workings of MTV, both in front of the camera and behind the scenes. You will also learn more about MTV Breaks and MTV’s internship and apprentice scheme, plus a brand new competition to spend a day at MTV as a runner, working on the Yo! Rates show, in conjunction with Urban Development.
Snoochie Shy, Presenter
Anna Karatziva, Head of Talent & Music MTV UK
Darcy Thomas – Series Producer, YO! Rates
Chantelle McCallam – Senior Manager, Marketing and PR, BET Networks