Imran Malik is a multipurpose brand operating at the epicentre of the creative industry. He is a skilled and experienced entertainment publicist, creative commissioner and brand management expert. Formally working for Sony Music & The Universal Music Group, Imran has taken care of some of the best names in the industry from Bob Dylan to A$AP Rocky & Migos. His current roster includes the likes of Unknown T, J Hus (Mercury Prize & BRIT Awards Nominated), Loski, MoStack and international clients including SZA, Common, Anderson .Paak, Teyana Taylor, Noname, French Montana, Migos, Travis Scott, Trippie Redd, Lil Yachty and many more. Imran Malik Publicity, the publicity arm of his company is one of the most competitive agencies within the entertainment industry. Recently Imran took on a consultancy role as Director of Artist Identity at Parlophone / Warner Music.
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PR Guru Imran Malik, who has handled campaigns for A$AP Rocky, JHus among others, leads a discussion on brands, bands and fans. What does the word ‘Brand’ mean to you? As pressure continues to grow on reaching a wider audience through aspirational marketing avenues, it is extremely important to have a unique and exciting brand. How do you convert your audience into sustainable revenue? With fans continuously evolving in how they consume brands across traditional and new media, how do you stand apart from the rest? These are just some of the areas we will be covering in our panel with three seasoned creatives in their respective fields.
Imran Malik, Imran Malik Publicity and Equate magazine
Jonathan Chabala – Social Media and Content Manager, Syco Entertainment & Music
Mercedes Benson – DJ/ Brand Partnerships Manager – Complex UK
Nemat Abdela – Marketing Manager, Columbia Records