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PR Guru Imran Malik, who has handled campaigns for A$AP Rocky, JHus among others, leads a discussion on brands, bands and fans. What does the word ‘Brand’ mean to you? As pressure continues to grow on reaching a wider audience through aspirational marketing avenues, it is extremely important to have a unique and exciting brand. How do you convert your audience into sustainable revenue? With fans continuously evolving in how they consume brands across traditional and new media, how do you stand apart from the rest? These are just some of the areas we will be covering in our panel with three seasoned creatives in their respective fields.
Imran Malik, Imran Malik Publicity and Equate magazine
Jonathan Chabala – Social Media and Content Manager, Syco Entertainment & Music
Mercedes Benson – DJ/ Brand Partnerships Manager – Complex UK
Nemat Abdela – Marketing Manager, Columbia Records