the schedule may be subject to change


12:00 - 13:00

Powered by the Music Managers Forum (MMF)

For all budding managers, this is the discussion to be at. The Music Manager’s Forum (MMF) hosts this panel, chaired by Kwame Kwaten of Ferocious Talent and MMF Vice Chair. He is joined by Mercury nominated Novelist and his manager Dion Peters, as well as Wale from leading industry law firm Sheridans and Ayo who manages Kojo Funds. With elements of the music industry changing rapidly by the day, this panel discusses how that affects the role of a manager. Is there still a role for a manager in the industry, when should an artist need one and what does it take to become one? You will hear from our panel of experts from the music and creative industries on how to start out, deal with the ups and downs of the industry and above all the important of actually having management to an artist.


Kwame Kwaten – Ferocious Management and Vice-Chair MMF


Ayo Youngz – Artist Manager/ A&R F&Y – Kojo Funds

Dion Peters – Artist Manager – Novelist

Novelist – Artist

Wale Kalejaiye – Associate Music & Theatre Groups Sheridans



12:00 - 13:00

powered by Featured Artists Coalition (FAC)

Led by FAC’s CEO Lucie Caswell and Chris Cooke of CMU:DIY, this panel will give you a taste of what being an Artist Entrepreneur is about and how artists can be entrepreneurs, with practical tips and advice for aspiring artists and future industry leaders on how to build a career and a business around music.

Chris Cooke from CMU:DIY will also provide a speedy Artist:Entrepreneur Guide to an artist’s key revenue streams and primary business partners.


Lucie Caswell, FAC & Chris Cooke, CMU:DIY


Eckoes – Artist

Jason Black aka J2K – Co-founder Crep Protect / Artist

THE SUNDAY ROAST LIVE with Joe and Scully

12:00 - 13:00

Powered by Reprezent

Reprezent’s Joe and Scully host a special Industry Take Over All Dayer edition of their ‘Sunday Roast’ radio show.  Expect an honest and insightful discussion about strengthening the live circuit for UK ‘urban’ music – what the obstacles are and the shining examples to take inspiration from as the scene grows.


Joe and Scully


Aisha Abdulhameed – Booking agent and music manager

Big Zuuu – Artist

Whitney Boateng – Promoter, Metropolis Music



12:00 - 13:00

Powered by Help Musicians UK

Funding for creative projects in the music industry is competitive and getting your application on point needs some careful thought. Help Musicians UK’s Ellie Moore and Joe Danher lead a practical session with tips and advice to help you make a successful case for investment. You can also learn more about the charity’s health and welfare offer for musicians to look after both health and mental wellbeing, to help you to perform to your very best. There will also be a chance to get 1-2-1 advice on accessing funding to raise the bar on your music career.


Ellie Moore – Senior Creative Programme Officer, Help Musicians UK

Joe Danher – Creative Programme Officer, Help Musicians UK

HOW TO SECURE THE BAG: Making Money from Music 2019

15:00 - 16:00

Powered by the Association of Independent Music (AIM)

Most of us get into music through passion. We don’t start by thinking about how to build a business, we mostly think about making music and then trying to connect with people out there. The fact is that the minute you get paid for what you do, you have started a business whether you intended to or not. But what does it actually mean to start as a business? What is involved, what are the costs and how do you make money? Also, how do you develop a sense for business without compromising your artistic vision – can you have both? The earlier you think about these things, the more likely you are to succeed. This panel will offer insight and practical advice to getting started as a Creative Business in music in the 21st Century.


Nina Radojewski, Association Of Independent Music (AIM)


Andy Musgrave – Artist Manager AJ Tracey, Director Supernature

Bhavesh Patel – Programme Manager, PRS Foundation

Sam Campbell – c da sound Music Consultancy


15:00 - 16:00

Powered by PPL and PRS for Music

Starting and sustaining a career in music can mean a lot of hard work, so understanding revenue streams is vital for any artist. Whether it’s money from live performances, or a radio play, or a television sync, or your music being played in public, we’ll be discussing how revenue flows back through to the artist featuring insight from an artist who is currently fulfilling the dream, along with practical advice from PRS for Music and PPL experts.


Big Zuu – Artist


Claire Rose – Outreach Manager, PRS for Music

Marco Giuliani – Performer Relations Manager, PPL

Yizzy – Artist

BRANDS, BANDS AND FANS: From Bedroom to Big Time

15:00 - 16:00

Powered by Equate Magazine

PR Guru Imran Malik, who has handled campaigns for A$AP Rocky, JHus among others, leads a discussion on brands, bands and fans. What does the word ‘Brand’ mean to you? As pressure continues to grow on reaching a wider audience through aspirational marketing avenues, it is extremely important to have a unique and exciting brand. How do you convert your audience into sustainable revenue? With fans continuously evolving in how they consume brands across traditional and new media, how do you stand apart from the rest? These are just some of the areas we will be covering in our panel with three seasoned creatives in their respective fields.


Imran Malik, Imran Malik Publicity and Equate magazine


Jonathan Chabala – Social Media and Content Manager, Syco Entertainment & Music

Mercedes Benson – DJ/ Brand Partnerships Manager – Complex UK

Nemat Abdela – Marketing Manager, Columbia Records


15:00 - 16:00

Powered by Sheridans

Leading law firm and entertainment specialists, Sheridans present an insightful and exciting panel discussion on everything you need to know about an artist contract. This is a must for aspiring artists and music managers. There will be tips and guidance on what the contract looks like from a label, publisher or brand, what to look out for and take advice on, the background of why artist contracts are important and most importantly what they mean for your rights as an artist.


Joelah Noble, Actress, Presenter and Model


Andrew Bravin – Associate in Digital Media, Advertising and Brands, Technology and Fashion and Design Group, Sheridans         

Mulika Sannie – VP, Business Affairs at Kobalt

Tahir Basheer – Partner, Head of Branding, Sheridans   

Wale Kalejaiye – Associate Music & Theatre Groups, Sheridans