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The Music Manager’s Forum (MMF) hosts this panel, chaired by Kwame Kwaten of Ferocious Talent and MMF Vice Chair. He is joined by Mercury nominated Novelist and his manager Dion Peters as well as Wale from leading industry law firm Sheridans and Ayo who manages Kojo Funds. With elements of the music industry changing rapidly by the day, this panel discusses how that affects the role of a manager. Is there still a role for a manager in the industry, when should an artist need one and what does it take to become one. For all budding managers, this is the discussion to be at. You will hear from our panel of experts from the music and creative industries on how to start out, dealing with the ups and downs of the industry and above all how important having management is for an artist.
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Most of us get into music through passion. We don’t start by thinking about how to build a business, we mostly think about making music and then trying to connect with people out there.
The fact is that the minute you get paid for what you do, you have started a business whether you intended to or not. But what does it actually mean to start as a business? What is involved, what are the costs and how do you make money? Also, how do you develop a sense for business without compromising your artistic vision – can you have both? The earlier you think about these things, the more likely you are to succeed. This panel will offer insight and practical advice to getting started as a Creative Business in music in the 21st Century.
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