Music talent development organisation, talent incubator, educator, event producer and charity Urban Development will return bigger than ever with its annual Industry Take Over All Dayer at Kings Place on Saturday 23rd February.

Industry Take Over All Dayer is Urban Development’s flagship annual event, attracting 70% BAME 19-25 year old future industry leaders and aspiring artists, from across every borough of London. Over the years, the event has consistently impacted young diverse musical talent and supported careers into the industry.

The event has been expertly put together by Urban Development, curated by and for young people with youth partners such as My Runway Group, GUAP and FutureSNDS. Industry Take Over All Dayer will feature some of the brightest and best in the industry, with showcases and discussions with artists and influencers such as Novelist, J2K, Big Zuu, Nadia Jae (1Xtra/SBTV), Mercedes Benson (Complex UK), Kwame Kwaten (MMF), workshops, panels and keynotes from the industry’s key trade bodies and organisations, including AIM, BPI, FAC, MMF, PPL, PRS UK Music, as well as Universal Music/Polydor Records, media partners Reprezent Radio, CMU:DIY, plus funders Arts Council England, PRS Foundation, Vivendi Create Joy and Help Musicians UK.

Confirmed highlights include:

  • A&R Session, powered by BPI – featuring highly respected A&Rs and music programmers, featuring Davina Merchant (Downtown Music Publishing), Dan Owusu (BMG), Jack Duckworth (2-Tone Entertainment /Warner Bros Records UK), Joel Borquaye (Radio 1 & 1Xtra), Riyad Felix (Since 93/Sony Music UK).
  • ‘How To Steal My Job: A beginners guide to the music industry’ – workshop powered by Universal Music/Polydor Records and CMU:DIY, chaired by BBC 1Xtra’s Nadia Jae and featuring Polydor key players Rich Castillo, Amika Ezer, Jade Bradshaw and Marco Grey.
  • Industry workshops including
  • ‘Ask the expert’ surgeries, powered by UK Music, Oksi Odedina (Warner Bros Records), Nemat Abela (Columbia Records), Silvia Gargiulo (DiVA Apprenticeships)
  • Management matters’, powered by MMF featuring Novelist
  • ‘Get played, get paid’, powered by PPL and PRS, featuring Big Zuu
  • Artist: Entrepreneur, powered by FAC, featuring J2K (artist and founder Crep Protect)
  • How to secure the bag (Making money from music 2019’) powered by AIM
  • Help Musicians UK ‘Funding Your Future’ workshop to help emerging artists perfect their funding applications.
  • ‘Take Over Showcase sessions’ powered by GUAP and FutureSNDS, featuring fresh ones to watch, including Ashden, KVN, Hala-Randa, Filament and more.
  • ‘Sunday Roast Live’ featuring Joe and Scully, powered by Reprezent Radio
  • ‘Marketing – brands, bands and fans’ – discussion chaired by Imran Malik (IMPR, Equate Magazine), Mercedes Benson (Complex UK) and Nemat Abdela (Columbia Records, Sony Music UK)

Since inception 19 years ago, Urban Development has built a reputation as a champion of the UK’s diverse musical talent. The monthly Industry Take Over Seminars and annual Industry Take Over All Dayers have attracted the industry’s brightest leaders to share their knowledge, this has seen the Industry Takeover format become a beacon for budding artists and future industry executives.